Farmers Insurance Ranks Fifth in Auto Insurance Market Share

Farmers Insurance Auto Insurance Collision Coverage

Farmers Insurance Group's First Target Market Segment The Farmers Insurance Group, most commonly known as Farmers, was founded in 1928 in downtown Los Angeles, California by John C. Tyler and Thomas E. Leavey. Its original target audience were ranchers and farmers living in rural areas who demonstrated lower risk driving habits than their urban counterparts and needed less expensive car insurance premiums. Today as a subsidiary of Zurich … [Read more...]